Overview

Bluetent is a digital agency with 18 years of experience serving the vacation rental industry. It’s a full-service digital marketing agency offering custom web development, SEO, digital advertising, email marketing, and homeowner acquisition.

Pricing

Pricing varies according to the scope of the project, but within their service portfolio there are various options to suit property management companies ranging from start-up to enterprise level.

Contact Bluetent for a custom quote.

Features

Digital Booking Websites

  • Rezfusion websites are designed to integrate with property management software.
  • Travelers can save and share favorite properties.
  • Map view
  • SEO boosting features such as a blog, activity, and event pages.
  • Booking abandonment capture to allow you to re-engage potential guests.
  • Easy, no-code design allows users to add and update pages.
  • Mobile-friendly, responsive, and fully PCI compliant.
  • 3 plans are available ranging from pre-designed template sites to feature-rich, fully custom sites.

Digital Marketing

  • Website Search Engine Optimization (SEO)
  • Quality Creation – Blog posts and other content as needed to optimize your site’s performance and increase visitors’ trust and conversion.
  • Digital Advertising – Digital advertising campaigns to drive potential travelers to your website.
  • Social Advertising – Facebook and Instagram marketing campaigns.

Email Marketing

  • Beautiful, branded email campaigns that are optimized to look good on every device.
  • Plans range from DIY to fully managed.
  • Integrates with Rezfusion websites.

Owner Acquisition Strategy

  • Website content – Promote your property management services on your website to appeal to current and potential owners.
  • Print marketing – Postcards, brochures, and ad campaigns.
  • Unique projects – Bluetent’s team can help design any project, from vehicle wraps to branded apparel and swag.
  • Email campaigns – Design an email journey that educates and informs your homeowners.

Channel management

  • Airbnb, Vrbo, Google, Booking.com, Hometogo
  • Automatically pushes changes you make in your property management software to the various booking platforms.
  • The ability to customize which listings are sent to each online travel agency individually.
  • Listing optimization to help your property perform well.

Property Management Software Integrations: Bluetent integrates with the following Inhabit software partners.

  • LiveRez
  • YesbookIt
  • VRM
  • Escapia
  • Track
  • RNS
  • RealTimeRental
  • Barefoot Technologies

Partners

  • AscentPay
  • Point Central
  • Truplace
  • LSI Tools
  • Rental Guardian
  • Lynnbrook Group

Pros

  • Bluetent's services cover the full range of marketing needs for property management companies.
  • Various plans are available to fit the needs of property management companies, whether big or small.
  • The owner-acquisition service can help companies looking to expand.

Cons

  • Bluetent's emphasis is on integrating with the property management systems owned by it's parent company Inhabit.
  • Bluetent is designed to serve property management companies as opposed to individual owners with small portfolios.

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