InterCoastal Net Designs – ICND


ICND is an award-winning web development and digital marketing team that specializes in vacation rentals and real estate companies. Since 1999, InterCoastal Net Designs (ICND) has been offering a wide array of web-related services, including web design, development, business automation tools, and full-service digital marketing.


Prices vary according to the scope of your needs. Please contact the ICND Team for a custom quote.


Vacation Rental Website Builder

  • User Experience Emphasis: The work to ensure your direct booking website provides a superior user experience for guests.
  • Conversion Focused: Choose from a range of features that guide guests through the booking process. Marketing support is available to drive qualified traffic to your site. 
    • Booking Abandonment Feature: Email and website follow-up feature to capture leads who haven’t converted yet.
    • Remind Me to Book Feature: Allows guests to sign-up for an automated email reminder to book.
    • Price Alerts/Cancellation Notifications: Guests sign-up for property notifications to be alerted of price changes or last minute openings.
    • Urgency Feature: Using real-time booking statistics to create a sense of urgency for guests to book.
    • Extend Your Stay Feature: Automatically notifies guests of options to extend their stay.
    • Trigger Mail Feature: Schedule and automate guest communications via email or SMS.
  • Quick Search Interface: The booking engine is optimized to ensure property results load quickly.

Vacation Rental Marketing

  • Social Media
    • Find Your Audience – Help you identify and build your audience.
    • Develop Content –  Content creation service that is specifically for your niche target.
    • Social Media Ads –  Ad management.
    • Reporting and Refining – Track progress, make tweaks, and increase conversions.
  • Pay Per Click
    • Account & Campaign Optimization – A review of current efforts and suggestions to improve results.
    • Ad Copy Creation – Ad creation as well as testing to ensure the most effective ads are used.
    • Keyword Research & Placement – finding and using strategic keyword to optimize your visibility vs. cost.
    • Landing Page Creation –  Custom landing pages that convert leads to customers.
    • Conversion Tracking & Analytics – Keeping an eye on paid campaigns and SEO.
    • Reporting –  Monthly reporting of actions taken and next steps.
  • SEO
    • Keyword Research – Determine the primary and long-tail keywords to optimize for and target.
    • Competitor Analysis – Thorough review of competitors site to create a plan to outrank than.
    • Baseline Ranking Report – Displays where you website ranks in each of the major search engines – updated biweekly.
    • Code Optimization – Code to help speed up your pages and keep search engines happy.
    • Link Building – Link audit of your competition and directory placement suggestions.
    • Content Optimization – Ensure content is readable, looks great, interlinks to other pages,and includes photos and calls to action where necessary.
    • Sitemap Generation – A XML sitemap to let Google know which pages to crawl and about any changes.
    • Citation Building – Citations to help you rank well in Google maps.
    • Blogging – ICND will help you create SEO-friendly, useful content to drive traffic throughout your site.


  • Email Marketing
    • Responsive Design – Choose to create a mobile-friendly custom email template or use a unique design each time.
    • Monthly Interaction – ICND monthly or custom interval eblasts.
    • List Management – Email database management to reach the maximum amount of customers.
    • Delivery and Response Tracking & Reporting- Reporting after each eblast.
    • Spam & Deliverability Testing – To help messages reach your customer’s inbox instead of the junk box.
    • Guest History Utilization – Mine guest history data to optimize marketing efforts.

PMS integrations

Business and Marketing Integrations


  • Intercoastal Net Designs offers the range of marketing solutions needed by vacation rental managers and hosts.
  • ICND integrates directly with many popular PMS systems.


  • Most of the PMS systems the ICND integrates with are enterprise-level solutions designed to serve property management companies instead of hosts or small portfolio operators.

Customer Reviews

Give More Than You Take.  If you have experience with this product or company, please share your knowledge with the STR community.

Leave a Reply

Related Reviews

Go to Top