InterCoastal Net Designs – ICND

Overview

ICND is an award-winning web development and digital marketing team that specializes in vacation rentals and real estate companies. Since 1999, InterCoastal Net Designs (ICND) has been offering a wide array of web-related services, including web design, development, business automation tools, and full-service digital marketing.

Pricing

Prices vary according to the scope of your needs. Please contact the ICND Team for a custom quote.

Features

Vacation Rental Website Builder

  • User Experience Emphasis: The work to ensure your direct booking website provides a superior user experience for guests.
  • Conversion Focused: Choose from a range of features that guide guests through the booking process. Marketing support is available to drive qualified traffic to your site. 
    • Booking Abandonment Feature: Email and website follow-up feature to capture leads who haven’t converted yet.
    • Remind Me to Book Feature: Allows guests to sign-up for an automated email reminder to book.
    • Price Alerts/Cancellation Notifications: Guests sign-up for property notifications to be alerted of price changes or last minute openings.
    • Urgency Feature: Using real-time booking statistics to create a sense of urgency for guests to book.
    • Extend Your Stay Feature: Automatically notifies guests of options to extend their stay.
    • Trigger Mail Feature: Schedule and automate guest communications via email or SMS.
  • Quick Search Interface: The booking engine is optimized to ensure property results load quickly.

Vacation Rental Marketing

  • Social Media
    • Find Your Audience – Help you identify and build your audience.
    • Develop Content –  Content creation service that is specifically for your niche target.
    • Social Media Ads –  Ad management.
    • Reporting and Refining – Track progress, make tweaks, and increase conversions.
  • Pay Per Click
    • Account & Campaign Optimization – A review of current efforts and suggestions to improve results.
    • Ad Copy Creation – Ad creation as well as testing to ensure the most effective ads are used.
    • Keyword Research & Placement – finding and using strategic keyword to optimize your visibility vs. cost.
    • Landing Page Creation –  Custom landing pages that convert leads to customers.
    • Conversion Tracking & Analytics – Keeping an eye on paid campaigns and SEO.
    • Reporting –  Monthly reporting of actions taken and next steps.
  • SEO
    • Keyword Research – Determine the primary and long-tail keywords to optimize for and target.
    • Competitor Analysis – Thorough review of competitors site to create a plan to outrank than.
    • Baseline Ranking Report – Displays where you website ranks in each of the major search engines – updated biweekly.
    • Code Optimization – Code to help speed up your pages and keep search engines happy.
    • Link Building – Link audit of your competition and directory placement suggestions.
    • Content Optimization – Ensure content is readable, looks great, interlinks to other pages,and includes photos and calls to action where necessary.
    • Sitemap Generation – A XML sitemap to let Google know which pages to crawl and about any changes.
    • Citation Building – Citations to help you rank well in Google maps.
    • Blogging – ICND will help you create SEO-friendly, useful content to drive traffic throughout your site.

 

  • Email Marketing
    • Responsive Design – Choose to create a mobile-friendly custom email template or use a unique design each time.
    • Monthly Interaction – ICND monthly or custom interval eblasts.
    • List Management – Email database management to reach the maximum amount of customers.
    • Delivery and Response Tracking & Reporting- Reporting after each eblast.
    • Spam & Deliverability Testing – To help messages reach your customer’s inbox instead of the junk box.
    • Guest History Utilization – Mine guest history data to optimize marketing efforts.

PMS integrations

Business and Marketing Integrations

Pros

  • Intercoastal Net Designs offers the range of marketing solutions needed by vacation rental managers and hosts.
  • ICND integrates directly with many popular PMS systems.

Cons

  • Most of the PMS systems the ICND integrates with are enterprise-level solutions designed to serve property management companies instead of hosts or small portfolio operators.

Customer Reviews

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