A transactional email facilitates a commercial transaction. Common examples include:
- Order confirmation
- Notification emails (for example, shipping confirmation and updates, or order refunds)
- Subscription confirmation
Mailchimp
Overview
Mailchimp is a marketing automation platform and email marketing service that helps vacation rental hosts to reach, engage, and convert more customers. With Mailchimp, hosts can deliver relevant messages to guests based on who they are and how they interact with your business.
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Pricing
Marketing Platform Pricing Plans – The number of users, features, and customer support varies by plan.
- Free $0
- Essentials $13/month, FREE for the first month
- Advanced $20/month, FREE for the first month
- Premium $350/month
Websites and Commerce
- Free $0/ month + 2% transaction fee and Stripe processing fees
- Core $10/ month + 1.5% transaction fee and Stripe processing fees
- Plus $29/ month + .5% transaction fee and Stripe processing fees
Transactional Email Pricing per Block –
(each block is a credit for 25,000 emails)
TOTAL BLOCKS EMAILS PER MONTH PRICE PER BLOCK
| 1 to 20 blocks | 1 to 500k emails | $20/block |
| 21 to 40 blocks | 500k to 1M emails | $18/block |
| 41 to 80 blocks | 1M to 2M emails | $16/block |
| 81 to 120 blocks | 2M to 3M emails | $14/block |
| 121 to 160 blocks | 3M to 4M emails | $12/block |
| 161+ blocks | 4M+ emails | $10/block |
Recommended for the Following
Individual Self-Managing Property Owners – Yes, for the email marketing platform.
Property Managers and Co-hosts – Yes, for the email marketing platform.
Features
Website Business Tools:
- Website Builder
- Online Stores
- Appointment Scheduling
- Custom Domain
Marketing Tools:
- Email marketing
- Landing Pages
- Digital Ads
- Social Media
- Campaign Manager
Audience Management
- Marketing CRM (Customer Relationship Management)
- Signup Forms
- Audience segmentation
- Behavioral Targeting
- Predicted Demographics
- Tags and Contact Profiles
Creative Tools
- Content Studio
- Creative Assistant
- Dynamic Content
- Subject Line Helper
- Campaign Templates
Marketing Automation
- Customer Journey Builder
- Transactional Emails
- Retargeting Ads
Insights and Analytics
- Reports
- Smart recommendation
- A/B Testing
- Surveys
- Content Optimizer
Mobile App: Yes
Integrations
- Quickbooks Online
- Shopify
- Stripe
- Yelp for business
- LiveChat
- SimpleTexting
- Zendesk Activity
- WordPress
- Mixpanel
- Firebase
- Vimeo
- Typeform
- Formstack
- SurveyMonkey
- Patreon
- Chargebee
- Recurly
Pros
- Mailchimp is well-known and trusted email marketing solution.
- A free plan is available, which might be perfectly adequate for small operators and hosts, but you can easily upgrade to the paid plan if your needs grow.
- Enterprising hosts or property managers could use a Mailchimp website to create a mini-store and sell items to their guests.
- You can connect your domain through Mailchimp or a third-party service.
Cons
- Online stores are currently only supported in the United States and the United Kingdom.
- We're not currently aware of a way to add a booking engine to Mailchimp websites, so they wouldn't be a good solution for direct booking websites.
Customer Reviews
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