Mailchimp is a marketing automation platform and email marketing service that helps vacation rental hosts to reach, engage, and convert more customers. With Mailchimp, hosts can deliver relevant messages to guests based on who they are and how they interact with your business.


Marketing Platform Pricing Plans – The number of users, features, and customer support varies by plan.

  • Free                     $0
  • Essentials             $13/month, FREE for the first month
  • Advanced             $20/month, FREE for the first month
  • Premium               $350/month


Websites and Commerce

  • Free      $0/ month + 2% transaction fee and Stripe processing fees
  • Core      $10/ month + 1.5% transaction fee and Stripe processing fees
  • Plus       $29/ month + .5% transaction fee and Stripe processing fees


Transactional Email Pricing per Block  –

A transactional email facilitates a commercial transaction. Common examples include:

  • Order confirmation
  • Notification emails (for example, shipping confirmation and updates, or order refunds)
  • Subscription confirmation

(each block is a credit for 25,000 emails)

TOTAL BLOCKS                    EMAILS PER MONTH             PRICE PER BLOCK

1 to 20 blocks 1 to 500k emails $20/block
21 to 40 blocks 500k to 1M emails $18/block
41 to 80 blocks 1M to 2M emails $16/block
81 to 120 blocks 2M to 3M emails $14/block
121 to 160 blocks 3M to 4M emails $12/block
161+ blocks 4M+ emails $10/block


Website Business Tools:

  • Website Builder
  • Online Stores
  • Appointment Scheduling
  • Custom Domain

Marketing Tools:

  • Email marketing
  • Landing Pages
  • Digital Ads
  • Social Media
  • Campaign Manager

Audience Management

  • Marketing CRM (Customer Relationship Management)
  • Signup Forms
  • Audience segmentation
  • Behavioral Targeting
  • Predicted Demographics
  • Tags and Contact Profiles

Creative Tools

  • Content Studio
  • Creative Assistant
  • Dynamic Content
  • Subject Line Helper
  • Campaign Templates

Marketing Automation

  • Customer Journey Builder
  • Transactional Emails
  • Retargeting Ads

Insights and Analytics

  • Reports
  • Smart recommendation
  • A/B Testing
  • Surveys
  • Content Optimizer

Mobile App: Yes


  • Quickbooks Online
  • Shopify
  • Stripe
  • Yelp for business
  • LiveChat
  • SimpleTexting
  • Zendesk Activity
  • WordPress
  • Mixpanel
  • Firebase
  • LinkedIn
  • Facebook
  • Vimeo
  • Typeform
  • Formstack
  • SurveyMonkey
  • Patreon
  • Chargebee
  • Recurly




  • Mailchimp is well-known and trusted email marketing solution.
  • A free plan is available, which might be perfectly adequate for small operators and hosts, but you can easily upgrade to the paid plan if your needs grow.
  • Enterprising hosts or property managers could use a Mailchimp website to create a mini-store and sell items to their guests.
  • You can connect your domain through Mailchimp or a third-party service.


  • Online stores are currently only supported in the United States and the United Kingdom.
  • We're not currently aware of a way to add a booking engine to Mailchimp websites, so they wouldn't be a good solution for direct booking websites.

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