Features

Vacation Rental Website Builder

• User Experience Emphasis: The work to ensure your direct booking website provides a superior user experience for guests.
• Conversion Focused: Choose from a range of features that guide guests through the booking process. Marketing support is available to drive qualified traffic to your site. 
  • Booking Abandonment Feature: Email and website follow-up feature to capture leads who haven’t converted yet.
  • Remind Me to Book Feature: Allows guests to sign-up for an automated email reminder to book.
  • Price Alerts/Cancellation Notifications: Guests sign-up for property notifications to be alerted of price changes or last minute openings.
  • Urgency Feature: Using real-time booking statistics to create a sense of urgency for guests to book.
  • Extend Your Stay Feature: Automatically notifies guests of options to extend their stay.
  • Trigger Mail Feature: Schedule and automate guest communications via email or SMS.
• Quick Search Interface: The booking engine is optimized to ensure property results load quickly.

Vacation Rental Marketing

• Social Media
  • Find Your Audience – Help you identify and build your audience.
  • Develop Content –  Content creation service that is specifically for your niche target.
  • Social Media Ads –  Ad management.
  • Reporting and Refining – Track progress, make tweaks, and increase conversions.
• Pay Per Click
  • Account & Campaign Optimization – A review of current efforts and suggestions to improve results.
  • Ad Copy Creation – Ad creation as well as testing to ensure the most effective ads are used.
  • Keyword Research & Placement – finding and using strategic keyword to optimize your visibility vs. cost.
  • Landing Page Creation –  Custom landing pages that convert leads to customers.
  • Conversion Tracking & Analytics – Keeping an eye on paid campaigns and SEO.
  • Reporting –  Monthly reporting of actions taken and next steps.
• SEO
  • Keyword Research – Determine the primary and long-tail keywords to optimize for and target.
  • Competitor Analysis – Thorough review of competitors site to create a plan to outrank than.
  • Baseline Ranking Report – Displays where you website ranks in each of the major search engines – updated biweekly.
  • Code Optimization – Code to help speed up your pages and keep search engines happy.
  • Link Building – Link audit of your competition and directory placement suggestions.
  • Content Optimization – Ensure content is readable, looks great, interlinks to other pages,and includes photos and calls to action where necessary.
  • Sitemap Generation – A XML sitemap to let Google know which pages to crawl and about any changes.
  • Citation Building – Citations to help you rank well in Google maps.
  • Blogging – ICND will help you create SEO-friendly, useful content to drive traffic throughout your site.

• Email Marketing
  • Responsive Design – Choose to create a mobile-friendly custom email template or use a unique design each time.
  • Monthly Interaction – ICND monthly or custom interval eblasts.
  • List Management – Email database management to reach the maximum amount of customers.
  • Delivery and Response Tracking & Reporting- Reporting after each eblast.
  • Spam & Deliverability Testing – To help messages reach your customer’s inbox instead of the junk box.
  • Guest History Utilization – Mine guest history data to optimize marketing efforts.

PMS integrations

• Track
• Streamline
• Escapia
• Barefoot
• 365villas
• Ciirus
• Homhero
• HostAway
• Guesty
• RealTime Rental
• RNS
• RMS
• Vacasa
• Vreasy
• VRM
• Hostfully

Business and Marketing Integrations

• VRMA
• VRMintel
• Flip.to
• Google partner
• Keydata
• Vintory
• Breezeway
• Truplace
• Redsky
• Flipkey
• Beyond
• Ascent
• Bookingpal
• Revinate
• Nextpax
• Guestview Guide
• Find rentals
• Vrbo
• Florida rentals
• Astra